01 / WUHAN UNIVERSITY
University administration, student affairs and brand communication
Wuhan University Ziqiang Entrepreneurship Honours Class · 2018–2020
Supported the inaugural Ziqiang Entrepreneurship Honours Class through student enquiries, cohort lists and records, intensive training delivery, feedback follow-up and training handbook revisions. Assisted with university-enterprise practice and coordination with internal and external partners, while also serving as student lead producer and director of the university's 2019 official admissions film.
Student affairsUniversity administrationBrand communication
02 / UCL ANTHROPOLOGY
Cross-cultural student and academic programme support
Student Assistant · Part-time · 2021–2022
Supported a six-month ethnographic project, coordinated a multicultural student team, and translated research into accessible exhibition copy, posters and presentation materials.
Result: the public-facing academic showcase attracted 1,000+ visitors
English presentationVisitor experience
03 / TO SUMMER
New media operations and integrated marketing
Shanghai · Jan 2023 – Dec 2025
Connected content planning, multimedia production and social distribution with 20+ cultural salons, exhibitions, store openings and partnerships. Coordinated guests, media, VIP clients, suppliers and two interns across fast-moving delivery.
Result: related social content reached 100K+ cumulative reads
Marketing campaignsDigital media productionTeam collaboration
04 / TENCENT · PENGUIN ESPORTS
Internet product operations
Product Operations Summer Intern · Jul – Nov 2019
Used user research and operational data to improve guild policy, contract workflows and product experience. Worked with development and content teams, and supported the Peacekeeper Elite and PCG content collaboration.
Result: approval speed +40%, guild retention +30%, monthly activity +12%; one of ten return offers
Product operationsData cleaningUser research & analysis
05 / YU GALLERY
0-to-1 brand operations and growth
Former Partner, Brand Operations · Shanghai · Jan 2023 – Jun 2026
Built a cultural fashion brand from positioning and production to sales, service and customer value. Developed platform growth methods for Xiaohongshu and Tmall, and built a network of nearly 1,000 MCN, KOL and celebrity contacts.
Result: RMB 5K media budget generated RMB 200K+ single-day sales
Brand promotionAI+Digital assetsPaid media
06 / L'ORÉAL CHINA · CARITA
Global brand PR and CRM
Marketing Summer Intern · Jun – Sep 2022
The first and only CARITA summer intern in China, supporting PM, PR, CRM and trade marketing. Built weekly and monthly CRM dashboards, supported VIP lifecycle analysis, screened 1,000+ creators and reviewed 50+ posts.
Result: five opening events and salons contributed to 10% higher counter traffic the following month
CRMDataKOL/KOC
